TRAFFORD
Label Design • Illustration • Branding
TRAFFORD is a French gin brand with a history stretching back to 1972. It has been on the market for years, and over that time the design has aged a little. Our job was a relift, not a design from scratch: keep the recognition and carefully raise the level, while fixing the legal and typographic flaws of the previous artwork.
TRAFFORD belongs to the French company Les Producteurs Réunis — a producer and international distributor of wines and spirits. Its portfolio holds 30+ brands, sales across 20+ countries and awards from international competitions. This isn't a local label but part of a French export house — and the shelf has to speak the language of international premium.
The previous Pegasus illustration was two-dimensional, without real depth. The new one is hand-engraved: line-worked musculature, wing and mane, a dynamic pose in flight. The same hero, but now it reads as a mark of quality — a memorable symbol that carries the trademark's history.
One label architecture works across the whole range: Original, Blue and Pink differ in colour and recipe but are built to the same rules — frame, engraving, typography. The range reads as one brand, not three separate products.
The product lives not only on the shelf but in the glass. Every SKU is a cocktail too: Gin & Tonic, Blue Lady and Pink Gin Fizz. We put the recipes together — so the brand works just as confidently behind the bar as it does at home.
Gin & Tonic
Built on TRAFFORD OriginalThe classic every gin starts with. Dry tonic, plenty of ice and lime open up Original's juniper backbone — a clean, foolproof long drink.
- 50 ml TRAFFORD Original
- 150 ml tonic
- Ice
- Lime wedge
Blue Lady
Built on TRAFFORD BlueAn azure take on the White Lady. Blue curaçao brings colour and citrus sweetness; lemon keeps it fresh and balanced. Served in a chilled coupe.
- 40 ml TRAFFORD Blue
- 20 ml blue curaçao
- 20 ml lemon juice
- 10 ml sugar syrup
- Orange twist
Pink Gin Fizz
Built on TRAFFORD PinkA light, sparkling aperitivo long drink. Strawberry Pink, lemon and soda come together into a refreshing rosé with a gentle tartness.
- 50 ml TRAFFORD Pink
- 25 ml lemon juice
- 15 ml sugar syrup
- Soda
- Strawberry
After the relift the same product reads as cocktail-bar premium: we didn't just refresh the design, we lifted TRAFFORD a tier up in the segment. We kept the trademark's recognition — but now the brand carries a higher price and holds its own next to international gin labels.
Time to move your product up a tier.