XI CARTELLO
XI Cartello is an Asian cuisine brand with the character of a predator. A dragon tearing through the name became the central symbol: power, audacity, and the untamed energy of the East.
- Developed the visual identity for an Asian restaurant.
- Drew an Asian dragon clutching the typography with its claws.
- Rendered the dragon in detailed engraving-style graphics.
- Made the logo for signage, a tablet screen, a billboard and branded paper.
Create a visual identity for an Asian restaurant that stands out against generic hieroglyphs and bamboo motifs. The brand must be aggressive, memorable, and versatile — from signage to packaging.
At the core — an Asian dragon clutching the typography with its claws. This is not a decorative illustration, but the brand's character: the dragon literally seizes the space. Detailed engraving-style graphics create a sense of craftsmanship and premium quality.
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The XI Cartello logo is built to dominate space. Signage on a concrete facade, a tablet screen, a billboard, branded paper — every medium amplifies the brand's character.
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