IDENTITY | LOGO
ROOSTER
Logo Design • Illustration • Branding
YEAR2024
CLIENTROOSTER
SCOPE
Logo DesignIllustrationNegative SpaceIdentity
What I did
- Drew the mark: the letter R with a rooster silhouette in negative space.
- Put together the identity: a mark for a sign, a business card, a brand on meat.
- Chose red on white: like embers under ash.
- Made a mark that reads from a sign across the street.
ABOUT
ROOSTER is a grill bar with the spirit of a fighting rooster. Open fire, charcoal-grilled meat, and an atmosphere where every night feels like the last. The mark had to channel that energy: bold, red, no compromises.
CONCEPT
The letter R with a rooster silhouette in negative space — one symbol, double reading, instant recognition. Red on white — like embers under ash. Nothing extra: the mark works on a sign, a business card, a brand on meat.
RESULT
The logo sticks from the first glance. Read from a sign across the street. Printed on aprons, burned into boards, stamped on packaging. One mark — and the bar is recognised without a name.
Your brand deserves a mark that sticks